Marketing over time has gone through a great deal of change. Today is the age of Internet and free gifts. Administrators are constantly thinking of new ways to entice a lot more customers. Promotional products are a great idea but one needs to be very careful while selecting a product for their business promotion.
The promotional product can very easily make or break the image of your business. A new good product will leave an everlasting impression on customers whereas a bad product could completely ruin it. Picking out product becomes even more critical when your company or product is new in the market and also you want as much positive feedback as possible. Therefore, it is very important to choose unique promotional products for your marketing strategy as they get the customers out of the seat.
Originality has its own group of advantages but it should be remembered that a thing is called unique only if it is very difficult to find or produce. Thus with uniqueness comes the situation of making the initial promotional products as cheap as possible. As a result finding a unique product for promotion is such a difficult job and that’s why many companies in their search for that unique product lose sight off of their main goal which is publicity website.
Even though the search for a unique promotional product may appear an expensive affair but in the long run it proves to be very economical due to benefits you obtain from such a product. Keeping this in thoughts there are now companies that provide completely unique and customizable products for brand creation. These items differ from expensive pens to holiday tickets. Some companies are nowadays even offering casino money as part of their brand development process. All of these and other unique products help you ensure that your company has an edge over its competitors.
Due to selective perception, individuals pay attention to only a little portion of advertisements that experience them throughout the day. Various situational elements impact whether a person actually processes the message of an ad. One factor that influences the result of your ad is the ad congruency. Individuals keep in mind incongruent advertising, or advertising that will not conform to the norms of a product group, more than congruent advertising.
For example, a person watching a commercial for a sports drink would be more likely to remember the commercial if it played classical music as opposed to the predictable rock music. This strategy can be applied to a business choosing promotional products which are not the norm in a particular industry. Regarding example, a bank could give out a beach towel or flip plouf with the business logo, instead than the traditional company coffee cup or pen.
A second factor that determines the impact of a promotion involves the originality of the communication. Guerilla marketing capitalizes on this component by using unconventional and somewhat unexpected methods to promote a brand. For example , one man from Pennsylvania agreed to sell his neck and chest space for a company to tattoo their name and logo on his body.
In another example, Proctor and Gamble put product advertising at attention level in women’s bathroom stalls. This approach can be adopted by companies through the use of unique promotional products. For example, a beverage company could use a advertising cup with a creatively designed straw or lid to grab the attention of on lookers. Starbucks implemented that idea by creating a plastic travel mug designed to look exactly like the Venti paper coffee cup.