One of the things I hear from brides when they are first looking around for a wedding makeup artist is “I’ve never done this before, so I’m not really sure what I’m supposed to do.” This is true! The majority of brides have never planned a wedding, and many have never hired a professional makeup artist. It can be confusing and overwhelming! I’m writing this as an insider in the industry, to help walk all of you inquiring brides-to-be through the process and to make it as easy and stress-free as possible.
“How do I find makeup artists in my area?”
The first step is to find the artists who service your area and make a list of ones you’d like to look into. Referrals from your venue, wedding planner How to build up your business photographer are worth their weight in GOLD. They do weddings all the time, have worked with hundreds of other vendors, and know who is good. Most venues and planners have a “Recommended Vendor List” that they are happy to hand out to their booked brides. Photographers are always happy to make recommendations for reputable, talented makeup artists because the great ones make their jobs easier! (Less Photoshop and time spent editing? Oh yes!) Friends who have recently been married can also be a good source of referrals. Ask them who they used and if they’d use them again. And of course, the internet has made this a much easier task than in years past, and a simple internet search of “makeup artists in (insert town here)” should bring up a list of them. So now you have some potential artists chosen…
“How do I choose the right makeup artist for me?”
There are 5 key things to look for when making this decision.
Their website and portfolio – Reputable bridal makeup artists will have a professional-looking website that showcases images of their work. Beware of websites that use stock images or overly edited photos. Also, keep in mind that a tacky looking website is often a sign of tacky taste – and most likely poor taste in makeup. Online portfolios should show a range of different looks, from barely-there natural makeup, to more dramatic evening looks. If only one makeup look is featured on their website, chances are pretty good it’s the only look they know how to do, and it’s the look you and everyone in your bridal party is going to get.
Style – Does the makeup represented on the makeup artist’s website represent the style of makeup you are looking for? If you are into romantic makeup looks paired with dewy skin, you’ll want to stay away from the artists who prefer the heavy contour, Instagram-type looks. And vice versa – if you like the heavier Kim Kardashian makeup look, then the artists who showcase more natural makeup looks aren’t going to be the right choice for you.
Reviews – There are so many places online for consumers to leave and find reviews. Use them! For wedding vendors, sites like The Knot, WeddingWire and Yelp are fantastic resources. Check out the reviews for each makeup artist you are considering, but keep some things in mind. First, it’s become increasingly easier for businesses to set up fake reviews for themselves. If you are scrolling through their reviews and see dozens of 5-star ones all within a few days, that business probably paid people to leave those reviews for them. This is usually done to counteract previous negative reviews, as it boosts up their overall rating. I recommend searching through a businesses reviews by “lowest rating” whenever possible. Second, it’s normal for a business to have one or two less than 5-star reviews. Everybody is different and people appreciate different things. 3-stars under value could mean that client didn’t value their amazing $100 makeup application as much as they valued their $2000 pair of Jimmy Choo shoes. Also sometimes bad reviews can be left in retaliation if a client was unhappy about not getting their way about something. I wouldn’t fret about one or two less than perfect reviews, but if you see a significant number of them, that should be cause for concern.